Digital & E-commerce

Full-funnel Amazon account management — listing optimisation, A+ content design, inventory planning and Sponsored Ads spend, all managed against a clear ROAS target rather than vanity impression metrics.

We monitor Buy Box share, account health and review velocity continuously, catching the kind of issues — a suppressed listing, a policy flag, a sudden ranking drop — that quietly erode revenue if left unaddressed for even a few days.

Performance campaign management across Meta and Instagram — audience strategy, creative testing, and budget allocation that shifts toward what's actually converting, reviewed weekly rather than set-and-forget.

We build and test creative variations continuously rather than relying on a single campaign running unchanged for months, because ad fatigue in the Indian D2C market sets in fast, and the cost of not refreshing creative shows up directly in rising CAC.

Search and Shopping campaign management on Google Ads, structured around keyword intent and margin-aware bidding, so spend concentrates on the searches that actually convert into profitable orders.

This pairs with foundational SEO support — site structure, on-page optimisation and technical health — so your organic visibility improves alongside paid performance, reducing your blended customer acquisition cost over time.

D2C storefront builds on Shopify or WooCommerce, designed around conversion fundamentals — fast load times, mobile-first checkout, and payment gateway integration tuned for the Indian buyer's preferred payment methods.

For existing stores, we run conversion rate audits identifying exactly where shoppers drop off in the funnel, and prioritise fixes by expected revenue impact rather than a generic best-practices checklist.

Catalogue management across every marketplace you sell on — consistent, keyword-optimised titles, bullet points and images that improve discoverability without falling foul of each platform's individual content policies.

We treat catalogue hygiene as an ongoing discipline, not a one-time project — new listings, variant updates and seasonal refreshes are managed continuously so your catalogue never quietly drifts out of date.

A consolidated performance dashboard tracking ROAS, customer acquisition cost and lifetime value across every channel and marketplace — so you can see at a glance which channels are actually building the business, not just generating top-line revenue.

This reporting plugs into the same AATHMAN dashboard as your finance and compliance data, so marketing performance and unit economics live in one place instead of three different spreadsheets that never quite reconcile.

Proactive monitoring of marketplace policy compliance across Amazon, Flipkart and other platforms — pricing rules, category-specific requirements, and account health metrics that determine your visibility and selling privileges.

A single unresolved compliance flag can suspend an account overnight. We track these risks continuously and resolve flags before they escalate, protecting a revenue channel that, for many D2C brands, is the single largest one they have.

Influencer campaign sourcing and management — creator selection aligned to your actual audience rather than follower count alone, clear briefs, and performance tracking against the engagement and conversion metrics that matter for your category.

We build a recurring content calendar around your product launches and seasonal moments, so content marketing becomes a planned growth lever rather than a reactive scramble every time a campaign idea comes up internally.